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With this new type of campaign, you’ll be able to: This shows your listings to buyers right when they need them. Then you bid to target placements at the top of eBay search results. You start by deciding how much each keyword and click is worth to you. Promoted Listings Advanced is based on a cost-per-click model. For example, if a buyer clicks on your Promoted Listings Standard ad when the ad rate is 5%, then later clicks the ad again when you’ve changed the ad rate to 4%, and then makes a purchase within the 30-day attribution window, you will pay the 4% ad rate in effect at the time of that last click.
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Our initial take on this is that it Promoted Listings Advanced are considerably more sophisticated and open the door to significant new opportunities for getting your products in front of a buyer just as they’re in the mood to make a purchase. You’ll be able to choose which keywords to bid on so can pick related keywords – as an example, if someone is searching for a ‘Tuxedo’, you might guess they could be going to a wedding and so promote listings such as “Wedding Gift”.Promoted Listings Advanced will give preferred access to the top spot in search results.You’ll pay if some one clicks your Promoted Listings Advanced ad even if they don’t buy.It will also offer keyword selection, and provide you with the control you need to help increase your sales. This will offer you preferred access to the top spot in search results, across eBay on desktop, mobile and on the eBay app. As recently announced globally, in late September you’ll be introduced to the beta version of eBay’s new cost-per-click campaign type, Promoted Listings Advanced. Promoted Listings Standard will remain a cost-per-sale model so you’ll only pay when you sell. In the Autumn 2021 Promoted Listings update, Promoted Listings will be rebranded to Promoted Listings Standard and Promoted Listings Advanced will be introduced.